All Cards Wild
All Cards Wild
All Cards Wild
Project Summary
Project Summary
All Cards Wild is a fantasy sports experience built within the My TOIbox platform, combining fantasy football and basketball with digital card collecting and interactive gameplay. The project was designed to create a more engaging sports experience by encouraging competition, strategy, and community participation.
All Cards Wild is a fantasy sports experience built within the My TOIbox platform, combining fantasy football and basketball with digital card collecting and interactive gameplay. The project was designed to create a more engaging sports experience by encouraging competition, strategy, and community participation.
All Cards Wild is a fantasy sports experience built within the My TOIbox platform, combining fantasy football and basketball with digital card collecting and interactive gameplay. The project was designed to create a more engaging sports experience by encouraging competition, strategy, and community participation.
Overview
Overview
As part of the All Cards Wild team, I helped shape the product's creative direction through content strategy, social media marketing, and campaign execution. Combining my passion for sports with my experience in digital marketing, I developed content that educated users, promoted new features, and built excitement around gameplay.
Working alongside designers, motion artists, and video editors, I contributed to campaign planning, creative concepts, paid advertising, and product marketing while helping establish a consistent brand presence across social platforms.
As part of the All Cards Wild team, I helped shape the product's creative direction through content strategy, social media marketing, and campaign execution. Combining my passion for sports with my experience in digital marketing, I developed content that educated users, promoted new features, and built excitement around gameplay.
Working alongside designers, motion artists, and video editors, I contributed to campaign planning, creative concepts, paid advertising, and product marketing while helping establish a consistent brand presence across social platforms.
As part of the All Cards Wild team, I helped shape the product's creative direction through content strategy, social media marketing, and campaign execution. Combining my passion for sports with my experience in digital marketing, I developed content that educated users, promoted new features, and built excitement around gameplay.
Working alongside designers, motion artists, and video editors, I contributed to campaign planning, creative concepts, paid advertising, and product marketing while helping establish a consistent brand presence across social platforms.
Strategy & Execution
Strategy & Execution
1. Research
1. Research
Learned the product, studied fantasy sports communities, and identified the types of content that resonated most with sports fans.
Learned the product, studied fantasy sports communities, and identified the types of content that resonated most with sports fans.
Learned the product, studied fantasy sports communities, and identified the types of content that resonated most with sports fans.
2. Strategy
2. Strategy
Developed educational, community-focused, and entertainment-driven campaigns designed to introduce new players and encourage participation.
Developed educational, community-focused, and entertainment-driven campaigns designed to introduce new players and encourage participation.
Developed educational, community-focused, and entertainment-driven campaigns designed to introduce new players and encourage participation.
3. Create & Share
Produced videos, graphics, paid advertisements, and social campaigns that promoted gameplay, highlighted new features, and supported ongoing product growth.
3. Create & Share
Produced videos, graphics, paid advertisements, and social campaigns that promoted gameplay, highlighted new features, and supported ongoing product growth.
My Work / Content
My Work / Content
Results & Impact
Results & Impact
All Cards Wild reached 20,000+ organic views and acquired 500+ new users through social campaigns and partnerships, including collaborations with The Dan Patrick Show. Beyond content creation, I worked closely with designers, developers, and product teams to help shape new features, plan product shoots, and contribute to the platform's creative direction. This experience strengthened my understanding of product development, design systems, and design thinking while reinforcing the value of cross-functional collaboration.
All Cards Wild reached 20,000+ organic views and acquired 500+ new users through social campaigns and partnerships, including collaborations with The Dan Patrick Show. Beyond content creation, I worked closely with designers, developers, and product teams to help shape new features, plan product shoots, and contribute to the platform's creative direction. This experience strengthened my understanding of product development, design systems, and design thinking while reinforcing the value of cross-functional collaboration.
All Cards Wild reached 20,000+ organic views and acquired 500+ new users through social campaigns and partnerships, including collaborations with The Dan Patrick Show. Beyond content creation, I worked closely with designers, developers, and product teams to help shape new features, plan product shoots, and contribute to the platform's creative direction. This experience strengthened my understanding of product development, design systems, and design thinking while reinforcing the value of cross-functional collaboration.
25K+ Social Media Views
25K+ Social Media Views
01. Discover
Generated over 25,000 views across social media with little to no paid media spend.
Generated over 25,000 views across social media with little to no paid media spend.
Research the audience, identify opportunities, and define the goals that shape the work.
500+ User Signups
500+ User Signups
01. Discover
Acquired more than 500 new users through paid campaigns in partnership with The Dan Patrick Show.
Acquired more than 500 new users through paid campaigns in partnership with The Dan Patrick Show.
Research the audience, identify opportunities, and define the goals that shape the work.
Community Rewards
Hosted giveaways featuring cash prizes, gift cards, and physical merchandise to reward players and encourage participation.
Community Rewards
Hosted giveaways featuring cash prizes, gift cards, and physical merchandise to reward players and encourage participation.
Community Rewards
Hosted giveaways featuring cash prizes, gift cards, and physical merchandise to reward players and encourage participation.
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Let's Connect!
Open to new opportunities, freelance projects, and conversations about creative work. Let's build something meaningful.
Feel free to reach out to me :)
Let's Connect!
Open to new opportunities, freelance projects, and conversations about creative work. Let's build something meaningful.
Feel free to reach out to me :)
Let's Connect!
Open to new opportunities, freelance projects, and conversations about creative work. Let's build something meaningful.