BIG Esports
BIG Esports
BIG Esports
Content Creator & Social Media Influencer · Personal Project
Content Creator & Social Media Influencer · Personal Project
Project Summary
Project Summary
BIG Esports began as a personal passion project built around gaming and short-form content creation. Starting in 2020, I began experimenting with videos simply because I enjoyed making them. Over the next two years, the project grew into a community of more than 170,000 followers and 45 million views, while showing me that my real passion wasn't gaming—it was creating content that people genuinely enjoyed.
BIG Esports began as a personal passion project built around gaming and short-form content creation. Starting in 2020, I began experimenting with videos simply because I enjoyed making them. Over the next two years, the project grew into a community of more than 170,000 followers and 45 million views, while showing me that my real passion wasn't gaming—it was creating content that people genuinely enjoyed.
BIG Esports began as a personal passion project built around gaming and short-form content creation. Starting in 2020, I began experimenting with videos simply because I enjoyed making them. Over the next two years, the project grew into a community of more than 170,000 followers and 45 million views, while showing me that my real passion wasn’t gaming—it was creating content that people genuinely enjoyed.
Overview
Overview
BIG Esports was where I truly discovered my passion for content creation. Every video became an opportunity to learn something new—how to capture attention, tell a better story, and understand why people chose to engage with one piece of content over another.
By the end of my first year, I had grown the account to roughly 35,000 followers and just under 1 million views. The following year, I doubled down on improving my content, growing the community to over 170,000 followers and generating more than 45 million views. More valuable than the numbers were the lessons I learned about storytelling, audience behavior, and creating content that consistently earned attention.
BIG Esports was where I truly discovered my passion for content creation. Every video became an opportunity to learn something new—how to capture attention, tell a better story, and understand why people chose to engage with one piece of content over another.
By the end of my first year, I had grown the account to roughly 35,000 followers and just under 1 million views. The following year, I doubled down on improving my content, growing the community to over 170,000 followers and generating more than 45 million views. More valuable than the numbers were the lessons I learned about storytelling, audience behavior, and creating content that consistently earned attention.
BIG Esports was where I truly discovered my passion for content creation. Every video became an opportunity to learn something new—how to capture attention, tell a better story, and understand why people chose to engage with one piece of content over another.
By the end of my first year, I had grown the account to roughly 35,000 followers and just under 1 million views. The following year, I doubled down on improving my content, growing the community to over 170,000 followers and generating more than 45 million views. More valuable than the numbers were the lessons I learned about storytelling, audience behavior, and creating content that consistently earned attention.
Strategy & Execution
Strategy & Execution
1. Understand the Audience
Study audience behavior, trends, comments, and analytics to understand what keeps viewers engaged and coming back.
1. Understand the Audience
Study audience behavior, trends, comments, and analytics to understand what keeps viewers engaged and coming back.
2. Experiment & Improve
Test different hooks, editing styles, pacing, and storytelling techniques to learn what resonated most with viewers.
2. Experiment & Improve
Test different hooks, editing styles, pacing, and storytelling techniques to learn what resonated most with viewers.
3. Create Consistently
Publish content consistently while refining every aspect of the creative process through real-time audience feedback.
3. Create Consistently
Publish content consistently while refining every aspect of the creative process through real-time audience feedback.
Results & Impact
Results & Impact
Looking back, BIG Esports was much more than a successful social media account—it was where I discovered the type of work I genuinely enjoy. Every video challenged me to think more creatively, tell stronger stories, and better understand what captures people's attention. Those lessons continue to influence how I approach every campaign, client, and creative project today.
Looking back, BIG Esports was much more than a successful social media account—it was where I discovered the type of work I genuinely enjoy. Every video challenged me to think more creatively, tell stronger stories, and better understand what captures people's attention. Those lessons continue to influence how I approach every campaign, client, and creative project today.
Looking back, BIG Esports was much more than a successful social media account—it was where I discovered the type of work I genuinely enjoy. Every video challenged me to think more creatively, tell stronger stories, and better understand what captures people’s attention. Those lessons continue to influence how I approach every campaign, client, and creative project today.
45M+ Views
Generated over 45 million views across short-form video platforms. Amassing 170K+ followers
45M+ Views
Generated over 45 million views across short-form video platforms. Amassing 170K+ followers
Audience-First Mindset
Developed a deep understanding of storytelling, viewer retention, and audience engagement through real-world experimentation.
Audience-First Mindset
Developed a deep understanding of storytelling, viewer retention, and audience engagement through real-world experimentation.
5+ Years of Content
Produced hundreds of videos while continuously refining my creative process.
5+ Years of Content
Produced hundreds of videos while continuously refining my creative process.
45M+ Views
Generated over 45 million views across short-form video platforms. Amassing 170K+ followers
45M+ Views
Generated over 45 million views across short-form video platforms. Amassing 170K+ followers
Audience-First Mindset
Developed a deep understanding of storytelling, viewer retention, and audience engagement through real-world experimentation.
Audience-First Mindset
Developed a deep understanding of storytelling, viewer retention, and audience engagement through real-world experimentation.
5+ Years of Content
Produced hundreds of videos while continuously refining my creative process.
5+ Years of Content
Produced hundreds of videos while continuously refining my creative process.
45M+ Views
Generated over 45 million views across short-form video platforms. Amassing 170K+ followers
Audience-First Mindset
Developed a deep understanding of storytelling, viewer retention, and audience engagement through real-world experimentation.
5+ Years of Content
Produced hundreds of videos while continuously refining my creative process.
More (cool) projects
More (cool) projects
More (cool) projects
Let's Connect!
Open to new opportunities, freelance projects, and conversations about creative work. Let's build something meaningful.
Feel free to reach out to me :)
Let's Connect!
Open to new opportunities, freelance projects, and conversations about creative work. Let's build something meaningful.
Feel free to reach out to me :)
Let's Connect!
Open to new opportunities, freelance projects, and conversations about creative work. Let's build something meaningful.