The Dan Patrick Show
The Dan Patrick Show
The Dan Patrick Show
Project Summary
Project Summary
The Dan Patrick Show partnered with My TOIbox to create interactive fan experiences through games, digital engagement, and social campaigns. As the partnership evolved, All Cards Wild became the primary fantasy sports platform, giving Dan Patrick's audience a new way to compete, interact, and participate throughout the sports season.
The Dan Patrick Show partnered with My TOIbox to create interactive fan experiences through games, digital engagement, and social campaigns. As the partnership evolved, All Cards Wild became the primary fantasy sports platform, giving Dan Patrick's audience a new way to compete, interact, and participate throughout the sports season.
The Dan Patrick Show partnered with My TOIbox to create interactive fan experiences through games, digital engagement, and social campaigns. As the partnership evolved, All Cards Wild became the primary fantasy sports platform, giving Dan Patrick's audience a new way to compete, interact, and participate throughout the sports season.
Overview
Overview
As the Social Media Marketing Specialist, I supported the creative execution of the partnership from concept to launch. I produced social media content, promotional graphics, campaign assets, and on-air creative while collaborating closely with marketing, design, and product teams.
As the partnership evolved from My TOIbox into All Cards Wild, I helped maintain a consistent creative direction across both brands while creating content designed to educate, entertain, and grow an engaged sports community.
As the Social Media Marketing Specialist, I supported the creative execution of the partnership from concept to launch. I produced social media content, promotional graphics, campaign assets, and on-air creative while collaborating closely with marketing, design, and product teams.
As the partnership evolved from My TOIbox into All Cards Wild, I helped maintain a consistent creative direction across both brands while creating content designed to educate, entertain, and grow an engaged sports community.
As the Social Media Marketing Specialist, I supported the creative execution of the partnership from concept to launch. I produced social media content, promotional graphics, campaign assets, and on-air creative while collaborating closely with marketing, design, and product teams.
As the partnership evolved from My TOIbox into All Cards Wild, I helped maintain a consistent creative direction across both brands while creating content designed to educate, entertain, and grow an engaged sports community.
Strategy & Execution
Strategy & Execution
1. Partnership Strategy
Developed campaigns that used My TOIbox to introduce users to All Cards Wild, creating a seamless journey from social engagement to interactive gameplay.
1. Partnership Strategy
Developed campaigns that used My TOIbox to introduce users to All Cards Wild, creating a seamless journey from social engagement to interactive gameplay.
2. Campaign Development
Built end-to-end creative experiences through My TOIbox, combining social content, product features, and interactive campaigns to drive audience engagement.
2. Campaign Development
Built end-to-end creative experiences through My TOIbox, combining social content, product features, and interactive campaigns to drive audience engagement.
3. Community Engagement
Create educational and entertainment-focused content that encouraged fans to join leagues, participate in weekly competitions, and return throughout the sports season.
3. Community Engagement
Create educational and entertainment-focused content that encouraged fans to join leagues, participate in weekly competitions, and return throughout the sports season.
Results & Impact
Results & Impact
This partnership gave me the opportunity to contribute far beyond content creation. I collaborated across marketing, design, and product teams to help shape campaign direction, support product launches, and create creative assets that connected two growing products under a nationally recognized sports brand. Working alongside The Dan Patrick Show strengthened my experience in partnership marketing, product storytelling, and building campaigns that successfully engaged and grew an active community.
This partnership gave me the opportunity to contribute far beyond content creation. I collaborated across marketing, design, and product teams to help shape campaign direction, support product launches, and create creative assets that connected two growing products under a nationally recognized sports brand. Working alongside The Dan Patrick Show strengthened my experience in partnership marketing, product storytelling, and building campaigns that successfully engaged and grew an active community.
This partnership gave me the opportunity to contribute far beyond content creation. I collaborated across marketing, design, and product teams to help shape campaign direction, support product launches, and create creative assets that connected two growing products under a nationally recognized sports brand. Working alongside The Dan Patrick Show strengthened my experience in partnership marketing, product storytelling, and building campaigns that successfully engaged and grew an active community.
88% Engagement Rate
Achieved an 88% engagement rate across Instagram and Facebook through collaborative campaign content and audience interaction.
88% Engagement Rate
Achieved an 88% engagement rate across Instagram and Facebook through collaborative campaign content and audience interaction.
88% Engagement Rate
Achieved an 88% engagement rate across Instagram and Facebook through collaborative campaign content and audience interaction.
50K+ Post Views
Acquired more than 500 new users through paid campaigns in partnership with The Dan Patrick Show.
50K+ Post Views
Acquired more than 500 new users through paid campaigns in partnership with The Dan Patrick Show.
50K+ Post Views
Acquired more than 500 new users through paid campaigns in partnership with The Dan Patrick Show.
500+ Weekly Participants
Fans joined and competed in weekly fantasy sports challenges through All Cards Wild.
500+ Weekly Participants
Fans joined and competed in weekly fantasy sports challenges through All Cards Wild.
500+ Weekly Participants
Fans joined and competed in weekly fantasy sports challenges through All Cards Wild.
More (cool) projects
More (cool) projects
More (cool) projects
Let's Connect!
Open to new opportunities, freelance projects, and conversations about creative work. Let's build something meaningful.
Feel free to reach out to me :)
Let's Connect!
Open to new opportunities, freelance projects, and conversations about creative work. Let's build something meaningful.
Feel free to reach out to me :)
Let's Connect!
Open to new opportunities, freelance projects, and conversations about creative work. Let's build something meaningful.