My TOIbox
My TOIbox
My TOIbox
Project Summary
Project Summary
Project Summary
My TOIbox is an interactive marketing platform that helps brands turn passive audiences into active participants through games, trivia, and digital experiences. Designed to increase engagement and create memorable customer interactions, the platform gives organizations new ways to connect with their audiences beyond traditional marketing.
My TOIbox is an interactive marketing platform that helps brands turn passive audiences into active participants through games, trivia, and digital experiences. Designed to increase engagement and create memorable customer interactions, the platform gives organizations new ways to connect with their audiences beyond traditional marketing.
My TOIbox is an interactive marketing platform that helps brands turn passive audiences into active participants through games, trivia, and digital experiences. Designed to increase engagement and create memorable customer interactions, the platform gives organizations new ways to connect with their audiences beyond traditional marketing.
Overview
Overview
Overview
As the Social Media Marketing Specialist, I helped establish and grow My TOIbox's digital presence through content strategy, campaign planning, and creative production. Working alongside designers, developers, and marketers, I created social-first content, supported product launches, and translated complex platform features into engaging, easy-to-understand marketing.
As the Social Media Marketing Specialist, I helped establish and grow My TOIbox's digital presence through content strategy, campaign planning, and creative production. Working alongside designers, developers, and marketers, I created social-first content, supported product launches, and translated complex platform features into engaging, easy-to-understand marketing.
As the Social Media Marketing Specialist, I helped establish and grow My TOIbox's digital presence through content strategy, campaign planning, and creative production. Working alongside designers, developers, and marketers, I created social-first content, supported product launches, and translated complex platform features into engaging, easy-to-understand marketing.
Strategy & Execution
Strategy & Execution
Strategy & Execution
1. Discover
1. Discover
Learn the product, understand the audience, and identify the features that would resonate most with potential users.
Research the audience, identify opportunities, and define the goals that shape the work.
2. Strategize
Develop content plans and campaign ideas that communicated the platform's value through clear, engaging storytelling.
2. Strategize
Develop content plans and campaign ideas that communicated the platform's value through clear, engaging storytelling.
3. Create & Share
Produce graphics, videos, and social campaigns that educated users and encouraged interaction across multiple platforms.
3. Create & Share
Produce graphics, videos, and social campaigns that educated users and encouraged interaction across multiple platforms.
My Work / Content
My Work / Content
My Work / Content
Results & Impact
Results & Impact
Results & Impact
Working on My TOIbox gave me the opportunity to contribute to a growing startup product while collaborating across multiple creative disciplines. Beyond creating content, I gained experience in product marketing, campaign strategy, cross-functional collaboration, and building digital experiences designed to increase audience engagement. This project strengthened my ability to transform product features into stories people could easily understand and connect with—a skill that continues to shape my approach to content today.
Working on My TOIbox gave me the opportunity to contribute to a growing startup product while collaborating across multiple creative disciplines. Beyond creating content, I gained experience in product marketing, campaign strategy, cross-functional collaboration, and building digital experiences designed to increase audience engagement. This project strengthened my ability to transform product features into stories people could easily understand and connect with—a skill that continues to shape my approach to content today.
Working on My TOIbox gave me the opportunity to contribute to a growing startup product while collaborating across multiple creative disciplines. Beyond creating content, I gained experience in product marketing, campaign strategy, cross-functional collaboration, and building digital experiences designed to increase audience engagement. This project strengthened my ability to transform product features into stories people could easily understand and connect with—a skill that continues to shape my approach to content today.
More (cool) projects
More (cool) projects
More (cool) projects
Let's Connect!
Open to new opportunities, freelance projects, and conversations about creative work. Let's build something meaningful.
Feel free to reach out to me :)
Let's Connect!
Open to new opportunities, freelance projects, and conversations about creative work. Let's build something meaningful.
Feel free to reach out to me :)
Let's Connect!
Open to new opportunities, freelance projects, and conversations about creative work. Let's build something meaningful.